Surpassing the ratings for Notre Dame-USC from the previous Saturday, last weekend’s SEC Championship on CBS hit the ratings motherlode.
It received a 9.8 rating with a very good 20 share up 34% from last year’s SEC Championship between LSU and Florida. Viewership averaged 16.2 million viewers up 26% from last year’s viewership of 12.016 million.
We have the blurb from CBS Sports.
COVERAGE OF 2012 SEC CHAMPIONSHIP GAME DELIVERS HIGHEST-RATED AND MOST-WATCHED COLLEGE FOOTBALL GAME OF 2012 REGULAR-SEASON
CBS Sports’ national coverage of the SEC Championship game on Saturday, Dec, 1 (4:00-8:00 PM, ET), which saw Alabama defeat Georgia, 32-28, delivered a 9.8/20 preliminary national average household rating/share, up 34% from last year (7.3/15; LSU-Georgia).
The 9.8/20 for Alabama-Georgia is the highest rating for a college football game during the 2012 regular season (Notre Dame at USC – 9.4/16; 11/24/12; ABC).
The 2012 SEC Championship averaged 16.2 million viewers, also making it the most-watched college football game of the 2012 regular-season(Notre Dame at USC; 16.1 million; 11/24/12; ABC).
The Alabama-Georgia game rating peaked at 12.6/23 and 21.8 million viewers from 7:30-8:00 PM, ET.
And let’s add this blurb from CBS which states that the SEC on CBS package is the most watched in college football for the fourth straight year, outpacing ABC. The SEC on CBS averaged a 3.3/9 for the 2012 season. That was better than ABC’s 3.2/7 which finished 2nd. Here’s the blurb.
“SEC ON CBS” SCORES HIGHEST RATING OF ANY COLLEGE FOOTBALL TELEVISION PACKAGE FOR FOURTH CONSECUTIVE YEAR
CBS Sports’ national coverage of the SEC ON CBS for the 2012 season is the highest-rated regular-season college football package on any network for the fourth consecutive season, averaging a preliminary national household rating/share of 3.9/9.
The SEC ON CBS season average of a 3.9/9 topped second place ABC’s season average of 3.2/7 for college football.
CBS Sports’ coverage of the SEC ON CBS was highlighted by three of the top five highest-rated and most-watched college football telecasts of the 2012 season:
- #1 – No. 2-ranked Alabama beating No. 3-ranked Georgia (9.8/20; 16.2 million viewers; 12/1/12)
- #3 – No. 1-ranked Alabama beating No. 5-ranked LSU (6.8/12; 11.4 million viewers; 11/3/12)
- #4 – No. 15-ranked Texas A&M beating No. 1-ranked Alabama (6.1/13; 9.6 million viewers; 11/10/12).
That will do it.