CBS’ Late NFL Window Receives The Network’s Biggest Ratings of the Season

Dec

CBS’ Late NFL Window Receives The Network’s Biggest Ratings of the Season

by Ken, under CBS Sports, NFL, TV Ratings

Thanks to a close game that went to overtime in its late national window, CBS saw its highest ratings of the season. The window that featured the Pittsburgh Steelers-Dallas Cowboys and Kansas City Chiefs-Oakland Raiders received the highest numbers for CBS since last year’s New England-Denver game that had Tim Tebow playing.

The overnight numbers for yesterday’s late window were a stunning 17.2/30. And in primetime in the last half-hour, 38% of the nation’s TV sets were watching Steelers-Cowboys.

Let’s take a look at what CBS is saying about yesterday’s overnights.

“THE NFL ON CBS” EARNS HIGHEST-RATED REGULAR-SEASON GAME SINCE LAST YEAR’S TOM BRADY-LED NEW ENGLAND vs. TIM TEBOW-LED DENVER

YESTERDAY’S GAME HIGHLIGHTED BY PITTSBURGH-DALLAS OVERTIME THRILLER IS HIGHEST-RATED OF WEEKEND

CBS Sports’ coverage of THE NFL ON CBS on Sunday, Dec. 16, highlighted by the Pittsburgh-Dallas overtime thriller (and Kansas City-Oakland), earned the weekend’s highest overnight household rating/share of any network in the metered markets with a 17.2/30, compared to last year’s 19.5/36 (New England-Denver), which was the second-highest rated regular-season game since the Network re-acquired the NFL in 1998.

The game rating peaked at 20.8/38 from 7:30-8:00 PM, ET.

CBS’s early regional coverage (Denver-Baltimore; Indianapolis-Houston; Jacksonville-Miami) scored a 10.8/22, up 50% from last year’s 7.2/15 (Cincinnati-St. Louis; Miami-Buffalo; Tennessee-Indianapolis).

We’re done here.

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