Thanks to a close game that went to overtime in its late national window, CBS saw its highest ratings of the season. The window that featured the Pittsburgh Steelers-Dallas Cowboys and Kansas City Chiefs-Oakland Raiders received the highest numbers for CBS since last year’s New England-Denver game that had Tim Tebow playing.
The overnight numbers for yesterday’s late window were a stunning 17.2/30. And in primetime in the last half-hour, 38% of the nation’s TV sets were watching Steelers-Cowboys.
Let’s take a look at what CBS is saying about yesterday’s overnights.
“THE NFL ON CBS” EARNS HIGHEST-RATED REGULAR-SEASON GAME SINCE LAST YEAR’S TOM BRADY-LED NEW ENGLAND vs. TIM TEBOW-LED DENVER
YESTERDAY’S GAME HIGHLIGHTED BY PITTSBURGH-DALLAS OVERTIME THRILLER IS HIGHEST-RATED OF WEEKEND
CBS Sports’ coverage of THE NFL ON CBS on Sunday, Dec. 16, highlighted by the Pittsburgh-Dallas overtime thriller (and Kansas City-Oakland), earned the weekend’s highest overnight household rating/share of any network in the metered markets with a 17.2/30, compared to last year’s 19.5/36 (New England-Denver), which was the second-highest rated regular-season game since the Network re-acquired the NFL in 1998.
The game rating peaked at 20.8/38 from 7:30-8:00 PM, ET.
CBS’s early regional coverage (Denver-Baltimore; Indianapolis-Houston; Jacksonville-Miami) scored a 10.8/22, up 50% from last year’s 7.2/15 (Cincinnati-St. Louis; Miami-Buffalo; Tennessee-Indianapolis).
We’re done here.