CBS Sports had a very good fall weekend. Airing the SEC on Saturday and a NFL doubleheader on Sunday, the Tiffany Network saw rating increases in all of its windows, 3:30 p.m. Saturday, 1 p.m. Sunday and 4:25 p.m. Sunday.
For the SEC on CBS, the network had LSU-Florida in which the Gators pulled off the upset of the Tigers in Gainesville. CBS saw a 4.7 overnight rating with an 11 share, up 42% from last year’s Florida-LSU game.
For the early NFL window on Sunday, CBS saw overnight numbers of 9.3/19 which is 2% higher than last year.
And in the late NFL national window featuring three games with Denver-New England as its featured contest, CBS received a 15.7/29. It marks the first time this season that CBS saw ratings increases across the board for its NFL coverage.
We have the press release.
THE NFL ON CBS Highlighted by Denver-New England Earns 15.7/29 and SEC ON CBS with LSU-Florida Earns 4.7/11, Up 42%
CBS Sports’ coverage of THE NFL ON CBS on Sunday, Oct. 7 and the SEC ON CBS on Saturday, Oct. 6 earned the highest NFL and college football ratings of the weekend in the metered markets on any network.
THE NFL ON CBS, highlighted by Tom Brady’s New England Patriots defeating Peyton Manning’s Denver Broncos in the late game of CBS’s doubleheader weekend earned an overnight household rating/share of 15.7/29, up 1% from last year’s 15.6/30 (New York Jets-New England; late window high coverage game).
CBS Sports’ coverage of the SEC ON CBS, which saw No. 11-seeded Florida upset No. 3-seeded LSU, earned an overnight household rating/share of 4.7/11, up 42% from last year’s 3.3/8 (Florida-LSU). This 4.7/11 is the highest rating for a regular-season SEC ON CBS game in the Saturday 3:30 PM, ET window since a 5.4/11 (Georgia vs. Auburn; 11/13/10).
THE NFL ON CBS’ early regional coverage of Cleveland-New York Giants, Baltimore-Kansas City and Miami-Cincinnati scored an overnight HH rating/share of 9.3/19, up 2% from last year’s 9.1/20 (Tennessee-Pittsburgh, Oakland-Houston, Kansas City-Indianapolis, Cincinnati-Jacksonville).
That is it.