The overnight ratings are in for the NFL Season Opener which moved to Wednesday this year to avoid conflicting with the nominating speech for President Obama at the Democratic National Convention in Charlotte, NC. And last night with heavy viewership focusing on former President Bill Clinton’s speech in the 10 p.m. ET hour, the rating for the Dallas Cowboys-New York Giants on NBC finished at 16.5, down 4% from last year’s game between New Orleans and Green Bay which was held on a Thursday and garnered at 17.2/28.
NBC says last night’s overnight numbers were the 5th best primetime game on NBC.
16.5 overnight for Dallas-Giants NFL Opener on NBC. 5th-best for any NBC primetime game. Just 4% below ’11 despite competition from DNC.
— NBCSportsPR (@NBCSportsPR) September 6, 2012
And Austin Karp, Assistant Managing Editor of Sports Business Daily/Sports Business Journal says the move to Wednesday was definitely beneficial as compared to four years ago when the season opening game was played on Thursday on the same night as the Republican National Convention and John McCain’s nominating speech.
Move to Wed. right move for NBC. 16.5 ovrnght for Cowboys-Gmen up 63% from 10.1 for Skins-Gmen in ’08 (7pm on Thurs to avoid McCain at RNC)
— Austin Karp (@AustinKarp) September 6, 2012
We’ll have final numbers later today, but when all is said and done, I’m sure we’ll have good ratings and viewership numbers. It’ll all be posted here.