This in from ESPN. To celebrate the 50th Anniversary of the Rolling Stones (has it been that long?), Monday Night Football will use 16 classic songs from the band throughout the season. This is to mark the release of the Stones’ release of its greatest hits collection called “GRRR!” that will be out in November.
This initiative called “Legend to Legend” as Monday Night Football is a TV institution and the Stones are well, a life-long institution to many, will utilize four songs every month in a rotation for highlights, promos and in postgame highlights on SportsCenter.
ESPN even has permission to use the Rolling Stones’ iconic logo as you’ll see. It’s an interesting collaboration and will make fans forget about Hank Williams, Jr. who was dropped mid-season in 2011.
Here’s the ESPN press release and a video is included below.
Legend to Legend: ESPN to Commemorate The Rolling Stones’ 50th Anniversary on Monday Nights
Sixteen Classic Tracks to be part of ESPN’s Monday Night Football Coverage This Fall
The Rolling Stones have announced the November release of GRRR!, a greatest hits collection to mark five decades of the Greatest Rock’n’Roll Band In The World. Now, ESPN will commemorate The Rolling Stones’ 50th Anniversary on Monday nights throughout the National Football League season this fall with “Legend to Legend”, a unique collaboration with the Universal Music Group that will combine Monday Night Football highlights with classic tracks from the legendary band featuring Mick Jagger, Keith Richards, Charlie Watts and Ronnie Wood.
ESPN is licensing 16 Rolling Stones tracks, spanning the early 1970’s release of Exile on Main St. through the mid 2000’s A Bigger Bang. The songs will be a mix of popular hits and deep cuts, including “It’s Only Rock’n Roll”, “Hot Stuff” and “One Hit (To the Body)”. Four different songs will be selected per month and will be used for four weeks at a time on ESPN’s Monday Night Countdown pregame show (6:30 p.m. ET), on bumpers and teases within the Monday Night Football game (8:30 p.m.), and in a post-MNF game highlight segment on SportsCenter, ESPN’s flagship highlights, news and information show.
“Legend to Legend” will debut Monday, Sept. 10 when ESPN kicks off the >43rd season of Monday Night Football with two games at a special time: Cincinnati Bengals vs. Baltimore Ravens (7 p.m.) and San Diego Chargers vs. Oakland Raiders (10:15 p.m.). Countdown begins at 5 p.m. The schedule continues throughout ESPN’s 16-week NFL schedule, which concludes on Saturday, Dec. 22.
“Legend to Legend” elements will be identified with a branded logo and high-end animation within Monday Night Countdown and SportsCenter, highlighting “The 50 Years of the Stones” and incorporating the band’s signature tongue logo.
“We’re very proud that the Rolling Stones chose ESPN’s Monday Night Football to play a major role in their 50th Anniversary celebration; sports and music fans alike will enjoy the combination of these two pop culture legends – the most successful prime time sports series in the history of television and the world’s greatest rock and roll band to supply music for our season-long soundtrack,” said Bob Toms, ESPN vice president of production enhancements, who oversees the ESPN Music department.
And here’s the animation that will introduce the “Legend to Legend” segment on MNF.
That does it.
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