Tiger Woods came through with a win this past weekend at the AT&T National outside Washington, DC. The win gave Woods his 75th career PGA Tour win passing Jack Nicklaus.
The overnight rating for the Final Round Sunday on CBS was a 4.6 with a 10 share and that excludes the markets of Baltimore, Columbus, Washington, DC and Philadelphia due to heavy storms in those cities over the weekend. With those markets factored in, you can imagine how high the rating would be. This is 188% higher from last year. Yes, the Tiger Effect is alive and well on the PGA Tour.
We have the short CBS blurb on the AT&T National.
CBS Sports’ final-round coverage of the AT&T NATIONAL on Sunday, July 1 (3:00-6:45 PM, ET), which saw Tiger Woods win his third PGA TOUR event this season and pass Jack Nicklaus with 74 PGA TOUR wins, delivered an average overnight household rating/share of4.6/10, up 188% from last year’s 1.6/4 in the metered markets. (Note: Ratings for Philadelphia, Washington, D.C., Baltimore and Columbus are excluded due to severe weather).
This year’s rating tied with 2009 as the highest rating for the final-round since the tournament debuted in 2007.
Sunday’s final-round rating peaked at a 6.8/14 (6:30-6:45 PM, ET).
CBS Sports’ third-round coverage of the AT&T NATIONAL on Saturday, June 30 (3:00-6:00 PM, ET) earned an average overnight household rating/share of 2.2/6, up 69% from last year’s 1.3/3 in the metered markets.