NBA Finals Game 3 Overnights Down From First Two Games, Last Year Too

Jun

NBA Finals Game 3 Overnights Down From First Two Games, Last Year Too

by Ken, under ABC, ESPN, NBA, TV Ratings

With heavy competition from the U.S. Open in primetime on NBC, the NBA Finals saw its overnight ratings decrease from the first two games. Game 3 scored a 10.4 overnight rating on ABC. That’s down from the first two games with both received an 11.8 overnight number.

And in addition, Sports Media Watch notes that the overnight number from Sunday is not only down from last year, but also marks a three year low for such figures.

ESPN points out the three game average of 11.3 is up from last year’s Dallas-Miami Final. And it’s the highest rated NBA Finals since 2004. So ESPN is trying to hang its hat on something.

Here’s the blurb.

NBA Finals on ABC: Highest-Rated Series Since 2004

Through three games, the 2012 NBA Finals on ABC – Miami Heat vs. Oklahoma City Thunder – is the highest-rated series since 2004 and the second highest-rated ever on ABC based on overnight ratings, according to Nielsen. The Finals is averaging an 11.3 overnight rating, up 5 percent from a 10.8 last year (Dallas Mavericks vs. Miami Heat).

NBA Finals Game 3 – Miami defeated Oklahoma City 91-85 – generated a 10.4 overnight rating, peaking with a 14.7 rating from 10:30 to 10:45 p.m. ET. The game generated a 41.9 rating in Oklahoma City and a 29.6 rating in Miami.

Based on overnight ratings, NBA Finals Game 3 was the highest-rated program of the night (broadcast or cable).

The NBA Finals – Miami leading Oklahoma City 2-1 – will continue with Game 4 on Tuesday, June 20, at 9 p.m. ET on ABC, ESPN Radio and ESPN3. NBA Countdown will precede the game at 8:30 p.m. on ABC.

That’s all.

Tag:

ABC Airs the Indianapolis 500 for the 49th Consecutive Year (May 22nd, 2013)
ABC to Air Two NBA Conference Semifinal Openers on Sunday (May 4th, 2013)
NBA on ESPN Back on the Case with Seven Playoff Games This Weekend (April 24th, 2013)
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ESPN, Inc. Pounds Its Chest Over 43 Sports Emmy Nominations (March 21st, 2013)

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