Let’s take a look at Olympic television promos from outside the United States. I provided you with NBC’s Olympic trailer. I’ll provide you with promos from other rightsholders.
This is from 9 Network in Australia. The theme for its coverage is “One Heart/Million Voices” from the band New Empire. This is not bad. The footage from past Olympics is from previous Australian Olympics rightsholder 7 Network.
Here’s one from CTV in Canada. This promo is an offshoot from 2010′s promotional campaign of “I Believe”, now it’s “We Believe”. Actress Ellen Page is the narrator.
Here’s another CTV promo titled “Road to London,” but it’s not embeddable (damn you, CTV). This is very good.
Let’s move to the host broadcaster, BBC, which is in the midst of covering the Olympic Torch Relay throughout the United Kingdom. The network which has had some stellar Olympic promos for 2008 and 2010, does a very nice one with the animation here.
If I find more, I’ll post them as we get closer to the Olympic Games.