Apr
03
2012 NCAA Men’s Basketball National Championship Game’s Overnight Ratings Fall
by Ken, under CBS Sports, NCAA Tournament, Turner Sports, TV RatingsThis in from John Ourand from Sports Business Journal. The ratings for last night’s NCAA Men’s Basketball Championship Game between Kansas and Kentucky were off from last 2011.
[blackbirdpie url="http://twitter.com/Ourand_SBJ/statuses/187171882301263872"]
Off 9% is a lot. As John tweeted, the late start at 9:27 p.m. might have been a factor, but also, the game never felt close even though Kansas cut the lead to under 10 points late, but by that time, the majority of the TV audience had left.
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- XM Satellite Radio (65)
- Yahoo (42)
- Yahoo! Sports Radio (4)
- Yardbarker (2)
- Year In Review (2)
- YES (203)
- You're with me Leather (1)
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The start time has been about the same for several years.