Thanks to an overtime game and the only game of the four NFL Wild Card Playoff Games to be close, plus it had the extremely attractive 4:30 p.m. ET timeslot to lead into primetime programming, CBS saw the highest ratings for a Wild Card game on any network dating back to 1988.
CBS saw a 25.9 overnight rating with an absolutely stunning 43 share. That’s up 38% from CBS’ Wild Card game last year between Baltimore and Kansas City.
And it’s the highest overnight rating since the Seattle Seahawks-Houston Oilers game on January 3, 1988. Yes, the Seahawks were in the AFC and the Oilers later became the Tennessee Titans.
Here’s the quick CBS blurb. Nothing on the local ratings yet.
“THE NFL ON CBS” COVERAGE OF DENVER’S DRAMATIC OVERTIME WIN OVER PITTSBURGH IN AFC WILD CARD GAME SCORES HIGHEST RATING IN 24 YEARS
Game Rates 25.9/43 in Metered Markets
THE NFL ON CBS’s broadcast of the AFC Wild Card game featuring the Tim Tebow-led Denver Broncos’ 29-23 overtime victory over the Pittsburgh Steelers on Sunday, Jan. 8 was the highest-rated Wild Card game in 24 years earning an average overnight household rating/share of 25.9/43, up 38% from last year’s 18.8/37 for Baltimore at Kansas City.
The Pittsburgh-Denver game was the highest-rated Wild Card game in the metered markets on any network since 1988 (26.7; Seattle-Houston; 1/3/88; NBC).
The game peaked with a rating/share of 31.6/46 (8:00-8:15 PM, ET).
UPDATE, 1:15 p.m.: Received this from CBS just now.
Pittsburgh led the way in the local ratings with an astounding 56.2/77. Denver was second with a 49.0/78. A lot of people were watching football last night.