On January 14, NBA TV received its best ratings ever for a regular season game between the Los Angeles Lakers and the Los Angeles Clippers. As the Denver-New England NFL Divisional Playoff game was reaching blowout proportions, an audience of 756,000 viewers turned to Lakers-Clippers on NBA TV. It outpaced the previous record set a month earlier between the Chicago Bulls and the same Clippers.
So not only are fans happy to have the NBA back, they’ve pretty much forgotten about the lockout which took a month of a half of games from the schedule.
In addition, NBA TV is seeing average increases over the year before for its programming. We have the NBA TV press release for you detailing the rating numbers for you.
Network Posting Significant Ratings Increases vs. Last Year
- NBA TV continues to break ratings records during the first three weeks of the 2011-12 NBA regular season. The Jan. 14 match-up between the Los Angeles Lakers and Los Angeles Clippers delivered the most-watched regular season game in the network’s history, with 756,000 total viewers. The contest eclipsed the network’s previous record of 722,000 total viewers for the Dec 30, 2011, contest between the Chicago Bulls and Los Angeles Clippers.
- Through Tuesday, Jan. 17, of the network’s 2011-12 regular season schedule, NBA TV continues to experience significant increases compared to last season. The network is averaging 383,000 total viewers (+68%) and 293,000 households (+70%).
- NBA TV’s Jan. 17, Fan Night match-up between the San Antonio Spurs and Miami Heat delivered the most watched Fan Night game of 2011-12 regular season on NBA TV, with 675,000 total viewers.
NBA TV will feature live games this weekend and a doubleheader on Monday:
NBA TV SCHEDULE (all times ET): Jan. 21 – Jan. 23
SATURDAY, JAN. 21 7:30 p.m.
NBA Regular Season: Denver Nuggets @ New York Knicks
SUNDAY, JAN. 22 1 p.m.
NBA Regular Season: Boston Celtics @ Washington Wizards
MONDAY, JAN. 23 7:30 p.m.
NBA Regular Season: Orlando Magic @ Boston Celtics
NBA Regular Season: Memphis Grizzlies @ Golden State Warriors
That does it.