Dial Global, the owner of Westwood One Radio and the national rightsholder of the National Football League, says 22.9 million people listened to the AFC and NFC Championship Games.
A study conducted for Dial Global found a majority listened to the games on terrestrial radio, but also through satellite radio and via the Verizon NFL Mobile app.
This study was conducted via telephone surveys. I’m not sure how the research determined that 22.9 million people listened, but there’s a formula to calculate this.
Here’s the press release.
– In the first study of its kind, radio broadcasts of NFL games are found to attract a vast number of listeners –
NEW YORK, NY, January 24, 2012 – Dial Global (NASDAQ: DIAL), announced today that 22.9 million people tuned in to hear radio broadcasts of the Baltimore Ravens vs. New England Patriots AFC Championship and New York Giants vs. San Francisco Forty-Niners NFC Championship games on Sunday, January 22, 2012.
Dial Global, which broadcasts nearly 100 NFL games and exclusively broadcasts all NFL primetime games, the Playoffs and the Super Bowl to a national audience, commissioned the study which was conducted by Edison Research. The study also found that the overwhelming majority of listeners tuned in to the games via AM or FM radio; alternative methods of listening included Sirius XM and the Verizon Mobile App.
The Edison Research study is the first ever of its kind, designed to accurately measure the number of people that tuned in to hear NFL conference championship broadcasts and make this information available within two days of the event’s conclusion. According to this one-night poll, an estimated 22.9 million people listened to either or both of the NFL conference championship games on the radio this past Sunday. The national survey was conducted via live telephone interviews by Edison Research on January 23rd, 2012.
“This type of focused study and strategic attention to the business exemplify our commitment to being the most innovative and service focused company in the industry supporting our affiliates and advertisers.” said David Landau, Co-President CEO of Dial Global.
“People think of football as a television-only event. This survey shows that in addition, many millions of people are seeking out coverage of the games on the radio,” said Larry Rosin, Edison Research President. “The overwhelming majority of radio listeners to the games listened on AM or FM radio, but the survey did show usage of Sirius XM and the Verizon Mobile App as alternative methods to listen to the games.”
The survey’s findings highlight the continued demand for radio broadcast coverage of live events, including live sporting events. Dial Global is the network radio home to some of the biggest, most widely-followed sports in America including: NFL Football, NCAA Football, NCAA Basketball and The Final Four, The Masters Tournament, MRN/NASCAR Radio and the 2012 Olympic Summer Games in London.