Good news for CBS regarding the U.S. Open Women’s Final. It literally doubled its audience from the year before, going to a 4.2 overnight rating with an 8 share, exactly 100% better than last year’s coverage on late Sunday afternoon for the Men’s Final which was filled with rain delay coverage. Comparing this year’s Women’s Final which took place a day later than its normal Saturday night timeslot, Sunday’s rating is 121% higher than last year which received a 1.9/4 in primetime.
Overall, it’s a pretty decent rating for the U.S. Open which has been plagued by rain in the second week for the last few years. Looking back two years ago when CBS aired a men’s semifinal match in the Sunday 4 p.m. ET window, the network received a 3.2/6 overnight.
Here’s the press release from CBS Sports.
CBS Sports’ live coverage of the 2011 U.S. OPEN TENNIS CHAMPIONSHIPS on Sunday, Sept. 11, featuring the women’s championship match, which saw Samantha Stosur defeat Serena Williams in straight sets, 6-2, 6-3, earned an average overnight household rating/share of 4.2/8, up 100% from last year’s 2.1/4, which consisted of rain-out coverage on Sunday afternoon, and up 121% from a 1.9/4 for last year’s women’s championship in prime time on Saturday night, Sept. 11 (Kim Clijsters def. Vera Zvonareva).
More coming up. Keep the feeds updated.