Just received the overnight ratings press release from CBS in regards to the final round coverage of The Masters®. With Tiger Woods in contention until late plus seven golfers within two shots of the lead while third round leader Rory McIlroy was imploding, the ratings for The Masters® were 10.4 with a 22 share, while down from last year’s spectacular 12.0/25, it remains the 2nd highest overnight rating for the tournament in ten years.
Austin Karp, the Assistant Managing Editor of Sports Business Daily points out that yesterday’s final round did beat out 2009 and 2008′s overnights rather handily.
CBS’ Masters final round overnight trend (2011-2008): 10.4, 12.0, 8.8, 8.9
We have the press release for you right here.
CBS Sports’ coverage of the 2011 Masters on Sunday, April 10, which saw South African Charl Schwartzel win the coveted Green Jacket by birdying the final four holes in a dramatic final round, scored the second-highest rating for the final round of the Masters in the metered markets in 10 years.
Yesterday’s final-round coverage earned an average overnight household rating/share of 10.4/22, second only to last year’s 12.0/25. This year’s 10.4/22 for the final round was up 18% from 2009 (8.8/21), up 17% from 2008 (8.9/18), as well as being up 1% from 2005 (10.3/21) when Tiger Woods won his fourth green jacket. The final round in 2001 earned a 12.9/27 (Woods’ second Masters win).
This year’s final-round rating peaked with a 12.6/24 from 6:30-7:00 PM, ET.
And we’re done with this post.