Time for linkage now.
Jun Yang at Bloomberg Businessweek reports that YouTube is in talks with the NBA and NHL to stream live games. Now that would be cool if it happens, but I’m skeptical that it will.
At MediaPost, Barry Janoff looks at some of the particulars of CBS/Turner’s NCAA Tournament programming and marketing opportunities.
Fox Sports’ Brian Lowry says the NBA and Hollywood have a genuine ongoing love affair.
John Eggerton at Broadcasting & Cable says the first melding of Golf Channel and NBC Sports will occur tomorrow at the World Golf Championship-Match Play Championships.
Mike Reynolds from Multichannel News notes that AT&T U-Verse has added Fox Soccer Channel HD to its lineup.
Bill Cromwell with Media Life Magazine takes a look at the ratings from some of the weekend’s biggest sporting events.
At the Indiana University National Sports Journalism Center, Jason Fry marvels at the power of the web.
Trefis Team at Forbes says it’s ESPN that helps drives the Disney revenue engine.
Brad Cohen of SportsGrid noticed that ESPN’s Stuart Scott returned to SportsCenter sooner than expected following his cancer diagnosis.
Dylan Stableford at The Wrap says Stuart Scott’s return to ESPN was supposed to last an hour and instead ended up being a three hour marathon.
Ed DeRosa of the Thoroughbred Times writes about the Triple Crown returning to one network.
CNBC’s Darren Rovell wonders if MSG will become a hot stock now that Carmelo Anthony has (finally) been traded to the New York Knicks.
Jessica Heslam of the Boston Herald says a former WEEI personality made some waves with a Facebook rant.
Richard Sandomir of the New York Times writes about the NHL’s landmark deal naming Molson Canadian as its official beer.
The New York Daily News’ Bob Raissman looks at the Carmelo Anthony media circus.
Newsday’s Neil Best also writes how the Carmelo Anthony saga was good for the NBA and the Knicks beat writers.
Pete Dougherty at the Albany Times Union writes about NBC re-obtaining all of the legs of horse racing’s Triple Crown.
Ken Schott of the Schenectady Gazette examines how Versus will be involved in Triple Crown programming.
Ryan Sharro in the Baltimore Business Journal takes a look at NBC reupping the Preakness Stakes for five years.
Jim Williams of the Washington Examiner notes Versus’ role in NBC’s plans for the Triple Crown.
The Tampa Tribune says Sun Sports will once again be the exclusive carrier of Tampa Bay Rays games.
To the Dallas Morning News and Barry Horn who has a short post on the Daytona 500 and NBA All-Star Game ratings.
David Barron from the Houston Chronicle reviews three sports documentaries.
Mel Bracht at the Daily Oklahoman says the NBA All-Star Game on TNT got a big ratings boost from last year.
Bob Wolfley at the Milwaukee Journal Sentinel has Fox Sports Wisconsin’s coverage plans for the Brewers.
Warren Gerds of the Green Bay Press Gazette writes about CBS/Turner’s plans for the NCAA Tournament.
Ed Sherman at Crain’s Chicago Business talks with former sports columnist Dave Kindred who’s now teaching journalism in his native Illinois.
Pete Toms at the Biz of Baseball looks at what the Time Warner Cable deal with the Los Angeles Lakers means for the Dodgers.
Emma Carmichael at Deadspin writes about ESPN’s history of its personalities schilling for products.
Sports Business Watch explores Golf Channel’s rebranding when it’s on NBC.
Steve Lepore of Puck The Media has some suggestions on how to improve Hockey Day in America for next season.
And I’ll end it there.