Jan
31

The 2011 Pro Bowl is The Most Watched in 14 Years? Why?

by , under Fox Sports, NFL, TV Ratings

Fox Sports is very happy with the ratings for last night’s Pro Bowl game. Over 13 million viewers watched the game giving the network a very solid 7.7 rating with a 12 share. It’s the most watched Pro Bowl game since 1997 when it was on ABC and the highest rated since 2000 when it was also on ABC. And the Pro Bowl steered Fox to a primetime win? Come on, people. You actually watched the Pro Bowl? I’m shocked. I really am, but it was football so fans wanted to fill a void from the Championship games last weekend.

Here’s the press release from Fox Sports.

PRO BOWL IS MOST-WATCHED IN 14 YEARS

DALLAS — The 2011 PRO BOWL packed a Hawaiian punch last night earning a 7.7/12 with 13.4 million viewers on FOX, making it the most-watched since 1997 (13.5 mill.) and the highest-rated since 2000 (8.6/15).

Compared to last year’s game, the 2011 PRO BOWL is up +8% in rating (7.7/12 vs. 7.1/11) and up +9% in viewership (13.4 mill. vs. 12.3).  Last night’s game improved over last year by +5% among Adults 18-34 (4.1 vs. 3.9), and by a substantial +34% among Adults 25-54 (6.3 vs. 4.7).

The PRO BOWL gave FOX an easy win for the night with a 4.7 among Adults 18-49.  ABC was second (2.1/6).  In fact, the PRO BOWL beat the combined performance of both second-place ABC and third-place CBS (1.9/5).

New Orleans topped all markets for the Pro Bowl with a 21.0/28, followed by Milwaukee with a 15.6/23 despite the fact that Packer players were held out of the game in preparation for the Super Bowl.

More releases coming up.

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