The numbers for the Rose and Fiesta Bowl are in and they are good for ESPN. Overall, they’re down considerably from when they were on broadcast TV last year, but ESPN doesn’t care. They still beat the ratings on both broadcast and cable on Saturday. Both beat the Winter Classic by wide margins.
ESPN’s Rose Bowl Sets Cable Ratings MarkFiesta Bowl on ESPN Wins The Night For All Television; ESPN Digital Traffic Up DramaticallyESPN kicked off 2011 with the first two BCS bowl games capping a memorable day of programming that generated record metered market overnight television ratings and strong digital traffic. According to Nielsen, The Rose Bowl in which TCU defeated Wisconsin 21-19, delivered an 11.7, the highest overnight rating (excluding NFL) for ESPN and for all of cable television on record. Note: ESPN’s overnight ratings records for the cable industry date back to 2001.Also, ESPN’s coverage of the Fiesta Bowl (Oklahoma’s 48-20 victory over Connecticut) won the night among all programs (broadcast or cable), generating a 6.7 rating. The Rose Bowl (#1) and Fiesta Bowl (#4) are now two of ESPN’s top four college football overnight ratings on record.In terms of digital numbers, January 1 saw 134.7 million total minutes of usage to college football content across ESPN.com, ESPN Mobile Web & ScoreCenter App, and ESPN3.com (according to Omniture). That translates to 94,000 users per minute consuming college football content across ESPN’s major digital properties. Highlights include ESPN.com’s five million visits, 35 million page views and 59.2 million total minutes on Jan.1, increases of 17%, 24% and 31%, respectively from January 1, 2010. Additionally, ESPN Mobile Web generated 8.8 million visits (up 49%), 18.5 million page views (up 41%) and 35.3 million total minutes (up 42%).Lastly, ESPN3.com saw 418,000 unique viewers and 34.6 million total minutes spent with college football games on January 1, highlighted by 214,000 unique viewers (and a college football live game season-high 13.9 million total minutes of viewing) for the Rose Bowl.
More stuff to be posted throughout the day. Keep it here. It’s going to be busy. Strap in and hold on tight. Don’t worry, I’m home now.