I have two NFL-themed press releases. Two posts here. The first one deals with the NFL unveiling two new mobile apps. They’re the first mobile apps for the Super Bowl. I just wish the NFL would make its mobile app for the regular season worthwhile to download, but that doesn’t apply to this post. Anyway, we have an announcement on the apps right here.
For The First Time Super Bowl XLV Goes Mobile with The Official Guide & Game Program
NFL fans will be able to experience all aspects of Super Bowl XLV at SUPERBOWL.COM with dynamic video programming, new community features, in-depth event coverage from reporters and expert analysts, plus an interactive trivia challenge.
For the first time, the NFL is making available to fans two Super Bowl-themed mobile apps to complement SUPERBOWL.COM. THE SUPER BOWL XLV OFFICIAL GUIDE is the perfect mobile companion for any fan looking to navigate North Texas and Super Bowl XLV. The first feature is an interactive event guide that provides detailed information about North Texas. The guide lists NFL events that are open to the public throughout the region and contains a 3D map rendering of areas of North Texas integrated with Yelp, Citysearch, Urbanspoon and Google to put the region in fans’ hands. The map includes a social location service integration to see who is checking in and where. The second feature is a precise 3D rendering of Cowboys Stadium with a complete map of the interior, including restrooms and concessions clearly marked. The game day guide also lists Super Bowl Sunday parking detail, including the ability to locate a parking lot and the stadium entrance convenient to a specific seat at the game. “The Super Bowl XLV Official Guide” is available for free from the iTunes App Store (on iOS devices) and at www.itunes.com/appstore and on the Android Marketplace.
THE SUPER BOWL XLV GAME PROGRAM is a first ever digital version of the iconic souvenir program optimized for a tablet. With additional interactive content, the Program chronicles the Green Bay Packers’ and Pittsburgh Steelers’ road to Super Bowl XLV, captures memories of past Super Bowls and recaps key moments from the 2010 season. “The Super Bowl XLV Game Program” is available for free from the free and at www.itunes.com/appstore.
SUPERBOWL.COM contains detailed information on events during the week, a visitor’s guide and how to buy Super Bowl XLV tickets. Fans may visit SUPERBOWL.COM to find out locations around North Texas of all official NFL Shops at Super Bowl XLV as well as information about The NFL Experience, pro football’s interactive theme park. Fans may follow @nfl and @superbowl on Twitter for the most up-to-date information on player and celebrity appearances at The NFL Experience.
Fans may watch live online streaming of the week’s biggest events including Super Bowl XLV Media Day, the Commissioner’s news conference, the announcement of the Pro Football Hall of Fame’s Class of 2011 and much more.
Users may choose what they want to watch from the NFL.com cameras on Media Day (Tuesday, February 1 at 11:00 AM ET/10:00 AM CT) at Cowboys Stadium, the home of Super Bowl XLV. There will be one camera covering each of the 12 featured members of the competing teams, as well as one camera with NFL Network and NFL RedZone host Scott Hanson reporting from Media Day.
NFL.com also will feature a powerful lineup of reporters and analysts, including senior columnist Vic Carucci, senior writers Steve Wyche and Jason La Canfora, analysts Bucky Brooks and Gil Brandt and former NFL personnel executive Pat Kirwan. Information and insight from NFL Network reporter Albert Breer, and analysts Michael Lombardi, Solomon Wilcots, Sterling Sharpe, Jamie Dukes and others round out the comprehensive coverage. In addition, NFL Blog Blitz, powered by SportsFanLive.com, will continue their coverage of the NFL teams from the fan’s perspective.
On game day, fans around the globe can listen to international radio broadcasts of Super Bowl XLV. NFL.com will stream broadcasts from 11 countries including Spain, Germany, China, Russia and Japan.
For the eleventh consecutive year, fans will be able to vote for the Super Bowl XLV MVP on NFL.com. In addition, fans also will be able to visit NFL.com on web-enabled mobile devices to vote for the MVP. In the fourth quarter of the game, fans, along with a media panel, will select the MVP, who will be awarded the Pete Rozelle Trophy. Combined votes on NFL.com and web-enabled mobile devices will count 20 percent towards the MVP.
Fans can test their Super Bowl knowledge with the NFL Two-Minute Trivia Super Bowl game. To prepare for the challenge, check out the comprehensive history section that includes watch highlights from the first 44 Super Bowl games.
The other NFL-themed press release is coming up.