This came over the last hour, the National Football League and Sirius XM have extended their agreement for the satellite radio provider to continue airing NFL games through the 2016 season. As questions over Howard Stern continue, Sirius XM is signing content in hopes of keeping subscribers beyond 2010.
As part of the new agreement, Sirius NFL Radio will continue to be located on channel 124 for both Sirius and XM subscribers. And for the first time in 2011, subscribers will be able to listen to games online through Sirius’ and XM’s websites. We have the announcement below.
SIRIUS XM RADIO AND NFL ANNOUNCE EXTENSION OF SATELLITE BROADCAST AND MARKETING AGREEMENTSIRIUS and XM listeners will continue to hear every NFL game through the Super Bowl in 2016, plus SIRIUS NFL Radio, the only 24/7 radio channel dedicated to the NFLSIRIUS and XM will stream all NFL games online for their subscribers
NEW YORK – November 30, 2010 – SIRIUS XM Radio and The National Football League announced today a five-year extension of their satellite broadcasting and marketing agreement.SIRIUS XM, the Official Satellite Radio Partner of the NFL since 2004, will continue to broadcast every NFL game live nationwide from the preseason through the Super Bowl in 2016 as well as SIRIUS NFL Radio, channel 124, the first and only 24/7 radio channel dedicated entirely to the NFL.NFL play-by-play and the SIRIUS NFL Radio channel are available to all SIRIUS subscribers and to XM subscribers who purchase the “Best of SIRIUS” programming package.
For the first time SIRIUS XM will also broadcast NFL play-by-play online for its satellite radio subscribers starting with the 2011 season.“We are pleased to continue our partnership with SIRIUS XM,” said Steve Bornstein, the NFL’s executive vice president of media. “They have been an excellent partner and have become part of NFL fans’ daily lives, not only on game day, but also throughout the year.”“The NFL is a terrific partner and we’re very pleased to continue to work with them to provide both SIRIUS and XM listeners the kind of top-notch NFL programming that their fans have come to expect,” said Scott Greenstein, President and Chief Content Officer, SIRIUS XM. “The NFL has been and will continue to be one of the major tent poles of SIRIUS XM’s lineup. SIRIUS and XM will give fans around the country a fully portable and comprehensive way to follow their favorite team and everything happening around the league.”SIRIUS NFL Radio features exclusive daily talk shows hosted by NFL experts, interviews with players, coaches and executives from around the league, plus in-depth coverage of the NFL Draft, training camps, NFL Network programming and more.As the league’s official partner, SIRIUS XM will continue to have rights to use the NFL ‘shield’ logo and collective NFL team trademarks.
I’ll have more as we go along today.