This just announced. Westwood One Radio has signed a renewal of its annual one year agreement with the Augusta National Country Club to air radio coverage of The Masters. In conjunction with former parent, CBS, Westwood One will carry full four round coverage to affiliates across the country in addition to Sirius XM which is the official satellite radio partner of the tournament.
Here’s the press release.
WESTWOOD ONE, MASTERS TOURNAMENT RENEW EXCLUSIVE NETWORK RADIO AGREEMENTNew York, NY — October 19, 2010 — Westwood One and the Masters Tournament announced today the renewal of an agreement maintaining Westwood One as the exclusive radio play-by-play provider for the 2011 event. The renewed agreement provides Westwood One with on-course radio rights, including live hole-by-hole coverage. In addition, the broadcast will also be streamed live on the Tournament’s official Web site, www.masters.com.“Westwood One is committed to maintaining its long-standing leadership position in play-by-play sports on radio,” said Westwood One President Rod Sherwood. “This renewal continues the longest running national radio broadcast partnership in all of sports, and we are looking forward to an exciting season of bringing listeners the highest quality sports broadcasts on the air in 2011.”Westwood One has been the radio home of the Masters for nearly 60 years, providing exclusive play-by-play coverage of historic Tournament victories from defending champion Phil Mickelson to those of four-time champion Tiger Woods, Fred Couples, Nick Faldo, Jack Nicklaus, Arnold Palmer, Gary Player and many more. In 2011, the tradition continues as Westwood One presents live coverage of the world’s best players vying for the Green Jacket. Tournament dates are April 7-10, 2011.Westwood One is the leader in play-by-play sports broadcasts on radio. Westwood One’s sports lineup includes: regular season NFL football, the Playoffs and the Super Bowl; NCAA Football and Basketball including the Final Four; College World Series; Frozen Four; the Olympics and more.
More stuff coming up. We have a lot of press releases.