On this day of the passing of one of the larger-than-life personalities in sports, what better way to remember him with some of his more famous ads and appearances. While George was known not to have much of a sense of humor, he did realize that poking fun at himself would endear himself to fans.
In the 1970′s and 1980′s when he was in the midst of hiring and firing manager Billy Martin five times, Steinbrenner and Billy appeared in this Lite Beer ad. While it dubbed poorly to have George say, “You’re hired,” it originally aired as “You’re fired.” It still works.
Years later, Steinbrenner would appear in a VISA ad with star shortstop Derek Jeter. Watch for George in the Conga line.
Of course, Steinbrenner was parodied on Seinfeld. Actor Lee Bear was shot from behind and Larry David voiced Steinbrenner. His scenes were usually with George Costanza (Jason Alexander). The rest was pure comedy. Here’s the fictional Steinbrenner talking with George about firing Mr. Morgan and bringing in Billy Martin in the process.
Here’s “Steinbrenner” testifying for George in the “Good Samaritan” episode. Watch for Jerry Stiller.
And here’s Steinbrenner’s actual cameo on Seinfeld with George and Elaine.
Here is an excerpt from a 1987 60 Minutes profile of Steinbrenner done by the late Ed Bradley.
Lastly, here’s a YES Network tribute to George Steinbrenner done in 2008.
If I find more videos, I’ll post them.