After a week’s absence, the Sports Media Weekly Podcast returns with a vengeance with a super-sized edition.
Keith Thibault of Sports Media Journal is back after a week’s vacation to discuss the latest sports media news with your humble blogger. In this edition, we talk about the record ratings for the NHL in the Conference Semifinals. We also look at the Fox Sports experiment to expand its MLB primetime offerings for Saturday nights which begins this week. In addition, we look at the new ESPN/ACC contract that puts the conference on a part with the TV deals for the SEC and Big Ten. And we end our segment by delving into ESPN’s upfront presentation to advertisers and marketers this week.
Speaking of ESPN, we talk with Rob King, the Vice President and Editor-in-Chief of Digital Media. In our interview, Keith and I ask Rob about the evolution of ESPN.com from its early years when it was known as ESPN Sportszone to a newsgathering operation. In addition, we look at the fast growth of ESPN’s local sites in Boston, Chicago, Dallas, Los Angeles and New York. And we discuss ESPN’s social media and Twitter policy that was imposed last summer.
You can head on over to iTunes by searching for Sports Media Journal and downloading previous editions of our podcast. Or you can