I’ve been away from the computer all day. I’ll catch up tonight, but in the interim, I’ll have to do a few things. I can give you this press release from CBS Sports which touts the final audience for Monday night’s stellar NCAA Division I Men’s Basketball Championship Game between Butler and Duke.
CBS SPORTS’ 2010 NCAA MEN’S BASKETBALL NATIONAL CHAMPIONSHIP GAME VIEWERSHIP HIGHEST IN 13 YEARS48.1 Million Viewers Tune In to All-or-Part of Duke’s Epic WinOverall NCAA Tournament Average Up 5% from 2009CBS Sports’ exclusive coverage of the 2010 NCAA Men’s Basketball National Championship game on Monday, April 5 (9:15-11:41 PM, ET) scored in viewers as Nielsen Media Research reports that 48.1 million viewers (Persons 2+) watched all-or-part of CBS Sports’ coverage of Duke defeating Butler, an increase of +17% vs. 41.2 million in 2009 (North Carolina-Michigan State)The 48.1 million viewers is the highest number of viewers to watch all-or-part of the Championship game in 13 years when 50.0 million tuned in for the game between
Arizonaand in 1997. KentuckyCBS Sports’ broadcast of the Championship game earned an average fast national live + same day household rating/share of 14.2/23, up 31% from a 10.8/18 last year. The 14.2/23 is the highest rating since a 15.0/23 in 2005 (North Carolina-Illinois).CBS Sports’ overall tournament averaged a national household rating/share of a 6.0/13, up 5% compared to last year’s 5.7/12.Nielsen Media Research reports that 134.3 millions viewers watched all-or-part of CBS Sports’ coverage of the 2010 NCAA Division I Men’s Basketball Championship, up 4% from 128.9 million viewers last year. This year’s 134.3 millions viewers is the highest number of viewers to watch all-or-part of the NCAA Men’s Basketball Championship on CBS since 141.7 million viewers in 2005.
This recalls the days when the Championship Game would be ratings king and the other networks would not schedule new programming against it. Great game. Wrong result. Oh well.