CBS has tapped Sean “Don’t Call Him Puffy, but do call him Diddy” Combs for the NCAA Tournament. Here’s the release.
CBS SPORTS’ NCAA BASKETBALL CHAMPIONSHIP GAME COVERAGE TO TIP-OFF WITH NEW SINGLE FROM SEAN “DIDDY” COMBS “HELLO GOOD MORNING”The opening tease of CBS Sports’ 2010 NCAA Division I Men’s Basketball Championship Game on Monday, April 5 (9:00 PM, ET) will feature the infectious new song “Hello Good Morning” from the highly-anticipated album Last Train to Paris, created by multi-platinum, Grammy Award-winning artist/producer Sean “Diddy” Combs, and his new group featuring Dawn Richard and Kalenna Harper.The fast-cutting music video montage previewing the contestants in the 2010 NCAA title game was shot in
with Diddy alongside Dawn and Kalenna. Pete Radovich produces. New York CityDuke, West Virginia, Butler and Michigan State are on the road to Indianapolis as CBS Sports culminates its 29th consecutive year as the exclusive network broadcaster of the 2010 NCAA Division I Men’s Basketball Championship and Final Four with live coverage of the national semi-final games on Saturday, April 3 (6:00-11:00 PM, ET) and the National Championship game from Lucas Oil Stadium. Jim Nantz and Clark Kellogg, CBS Sports’ lead college basketball announce team, call the games.Combs, who has sold 75 million albums worldwide, has teamed up with singer/songwriters Dawn Richard and Kalenna Harper to create a new group. Together this music trio, infused with formidable singing, songwriting and production talent, create a new sound: train music, an electro-hip hop soul funk experience. Their debut CD, Last Train to Paris, set for release on June 22nd, is the embodiment of this new sound, reveals an intense love story that defies today’s musical status quo. “Hello Good Morning” is available for download on iTunes on March 31st.
That will conclude the press releases tonight.