Let’s give you links on this very cold morning on the East Coast. I’m cold as the boiler in my house is malfunctioning again, but hopefully, it’ll get warm later.
Brad Adgate of Advertising Age says the ratings for the NFL defy the problems currently surrounding network TV.
Also from Ad Age, Brian Steinberg writes that NBC Universal is expanding its viewer research for the Winter Olympics.
One more from Advertising Age, Jeremy Mullman says it appears that the Clydesdales will make an appearance in the Super Bowl after all.
CNBC’s Darren Rovell writes that a Super Bowl advertiser found some spots at a bargain price.
Richard Sandomir of the New York Times says a new Nike ad is bringing the NBA handgun issue to the forefront again.
Alan Pergament from the Buffalo News says Bills running back Marshawn Lynch will take part in ESPN’s Sport Science special next week.
From the Wilmington (DE) News Journal, we learn of the passing of former Philadelphia Eagles defensive back and CBS NFL analyst Tom Brookshier. Before Pat Summerall and John Madden became the “A” broadcasting team for CBS, Brookie and Summerall were the most popular broadcasting duo in the late 1970′s. Brookie was the comedian and Pat was the straightman. Both were very good friends and Brookie was there for Summerall when Pat was sent to rehab for alcohol abuse. Brookie was also a morning host on Philadelphia sports radio station, WIP.
In Press Box, Larry Harris discusses the passing of a Pro Football Hall of Fame sportswriter who covered the Baltimore Colts in their heyday.
Jim Williams in the Washington Examiner looks forward to seeing the Australian Open men’s final on ESPN2 early Sunday morning.
Writing in the Daily Caller, Jim says the Super Bowl hype machine is about to begin.
Tom Jones of the St. Petersburg Times talks with Jon Gruden about his first season on Monday Night Football.
Tim Lemke says ESPN360 is hoping for big growth this year.
In his Saturday column in the Dallas Morning News, Barry Horn talks with Michael Irvin about his local sports radio show.
Tom Hoffarth of the Los Angeles Daily News looks back at the week in blogging. And thanks to Tom for the two links to Fang’s Bites!
William Houston of Truth & Rumours wishes Hockey Day in Canada would tackle some serious hockey issues instead of being all syrupy.
The Sports Media Watch has some ratings news for us.
First, the NHL on NBC saw a ratings uptick last Sunday.
Figure skating drew solid ratings for NBC last weekend.
College basketball did well for CBS.
People tuned out the ESPN gimmick of Dick Vitale calling an NBA game.
And we have some ratings news and notes from the SMW.
Chris Byrne of the Eye on Sports Media looks at CBS’ rejection of a gay-themed Super Bowl ad.
Joe Favorito looks at how the New Jersey Nets try to get fans in the arena while undergoing a huge losing season.
We’ll end it for now. Back later.