Here’s another Fox Sports release, this one concerning the overnight ratings for Game 1 of the World Series which are up from last year. Phillies-New York with two of the Northeast’s biggest markets did better than last year’s Phillies-Tampa Bay. Here’s the release.
WORLD SERIES GAME 1 +29% OVER ‘08
Second Highest Game 1 of Decade
Game 1 of the 2009 WORLD SERIES averaged 11.9/19 (19.5 million viewers) last night (10/28) on FOX according to “fast national” ratings issued this morning by Nielsen Media Research.
Last night’s 11.9/19 for Game 1 of Phillies-Yankees is a +29% gain over last year’s 9.2/15 for Game 1 of Phillies-Rays. It’s also the second-best World Series Game 1 of the decade (2001-09), trailing only 2004’s 13.7/25 (Red Sox-Cardinals) and it’s FOX’s best rating for a non-decisive World Series game since Game 3 in 2004 (15.7/24).
The prime-time portion of Game 1 averaged 12.0/19 (19.7 mill.) from 8:00-11:00 PM ET, making it the highest-rated and most-watched single night of prime-time this season on any network, as well as the top Wednesday night on any network since FOX’s American Idol finale in May. WS Game 1 dominated the night’s Primetime battle by every meaningful standard. Game 1’s 6.3 rating among Adults 18-49 nearly matched the combined delivery of ABC (2.5), CBS (2.1), and NBC (2.1), who totaled 6.7 rating points. Among Adults 18-49, last night is the season’s second highest-rated night on any network, trailing only FOX on Monday, Sept. 21 (HOUSE premiere).
Viewing grew steadily throughout prime time, peaking at a 13.0/21 from 10:30-11:00 PM ET. Viewing fell slightly after 11:00 PM, dropping to a 12.1/21 as the Phillies extended their lead from 2-0 to 6-0 (final score was 6-1). Despite the Phils pulling away, the post-11:00 PM rating of 12.1/21 is still +2% better than the entire game rating, an indication that FOX is holding more audience through the final out because postseason games are starting earlier than ever before.
topped all markets with a stellar 44.5/59, a +25% gain over their Game 1 rating a year ago (35.7/53). PHILADELPHIA notched a 29.7/43, which beats all six games of the last Yankees World Series in 2003, as well as Games 1 through 6 of the 2001 World Series. NEW YORK , another market of note given that both starting pitchers are former Indians, earned a 12.0/18, up +71% over last year’s 7.0/12 for Game 1. Although the “Amtrak Series” pits northeastern cities whose ballparks are barely 100 miles apart, Game 1 rated well on the west coast. Last night’s game averaged a 10.8 in Pacific Time Zone markets, the best Game 1 on the west coast since 2004 and even better than Game 1 of the 2001 Series (9.9), which included the Arizona Diamondbacks. Cleveland
There’s that “Amtrak” Series nickname which I’m not too happy over. Anyway, we’ll see how tonight’s game does.
UPDATE, 3:50 p.m.: And MLB has sent a release of its own regarding the ratings.
TV VIEWERSHIP SINCE 1999
Last night’s 6-1 victory by the Phillies over the Yankees in Game One of the 2009 World Series on FOX was seen by 19.5 million viewers, which marks a +33% increase over last year’s Game One, and stands as the most viewers for any World Series Game One since 2004 (Red Sox-Cardinals), and the second-highest viewership since 1999 (Yankees-Braves).
The +33% increase in viewership also marks the second biggest year-to-year increase in World Series Game One viewership since data was first collected in 1968, trailing only 1976-77 (+56% increase).
Always glad to get these releases.