CBS continues to reap the benefits of having a duel involving Tiger Woods down the stretch. Satuday’s third round rating was up almost 400% from the previous year which went up against the Olympics and didn’t have Tiger Woods.
Now this year for Sunday with Y.E. Yang and Woods involved in Match Play down the stretch steered CBS to excellent ratings.
RATINGS SOAR AS CBS SPORTS’ COVERAGE OF 2009 PGA CHAMPIONSHIP RANKS AS HIGHEST-RATED FINAL ROUND SINCE 2002Final Round Rating Up 150% From Last Year
CBS Sports’ final-round coverage of the 2009 PGA Championship on Sunday, Aug. 16, which saw Y.E. Yang overtake Tiger Woods, scored in the ratings by earning an average overnight household rating/share of 7.5/17, up +150%, ranking it the highest-rated final round of the PGA Championship in the metered markets since 2002 when Rich Beem beat Woods (8.0/17).
CBS Sports’ final-round coverage of the 2009 PGA Championship was up +150% from 2008’s 3.0/6, and up +10% from 2007’s 6.8/15. Sunday’s final-round rating peaked at an 11.6/24 from 7:00-7:15, PM, ET.
This year’s PGA Championship final round was the second highest-rated of the four majors on Sunday in 2009:
Masters Final Round – 8.8/21 (CBS)
Open Third Round/Start of Final Round – 5.1/12 (NBC) U.S.
British Open – 3.9/12 (ABC)
CBS Sports’ third-round coverage of the 2009 PGA Championship on Saturday, Aug. 15 earned an overnight household rating/share in the metered markets of 4.9/13, up +390% from last year’s rain-delay coverage which earned a 1.0/2; and up +7% compared to a 4.6/12 in 2007. Saturday’s third-round rating peaked at 5.6/13 from 6:30-7:00 PM, ET.
This year’s PGA Championship third round was the second highest-rated of the four majors on Saturday in 2009:
Masters Third Round – 5.7/13 (CBS)
U.S. Open Second/Third round – 3.7/9 (NBC)
British Open – 2.4/7 (ABC)
* * * * *
CBS Sports’ two-day average for the 2007 PGA Championship earned an average household overnight rating/share of 6.2/15.
Overall, this year’s 6.2/15 ties with 1999 as the third-highest rating for the PGA Championship two-day average in the metered markets dating back to 1986. This year’s 6.2/15 tied with 1999 (6.2/16) (Tiger’s first PGA Championship win); and trailed 2000’s 8.0/19 (Tiger’s second PGA Championship win) and 2002’s 6.7/15.
This year’s 6.2/15 also is the second-best two-day average for the PGA Championship in the metered markets since a 6.7/15 in 2002.
That’s it for now. Links are coming up shortly.