In a move that is going to be watched over the next few years, the U.S. Olympic Committee today announced the formation of a new TV network. It will be called U.S. Olympic Network or USON for short. With NBC’s Universal Sports, this now gives the consumer two full-time dedicated TV channels to Olympic Sports. As NBC shovels track & field, skiing, figure skating and gymnastics among other sports to Universal Sports, it will be interesting to see if the two networks compete for the same events and if the governing bodies of the Olympic sports decide to go with USON over Universal.
In addition, the U.S. Olympic Committee was smart in partnering with Comcast giving USON instant credibility. I do have the press release and it states as follows:
With USON providing the U.S. Olympic Trials after 2012, would it decide to keep all of the programming itself or perhaps partner with the U.S. TV Network of the 2014 and 2016 Olympics to share? It's all a different playing field for Olympic sports. I'm sure NBC would not have bought WCSN if it were not in the Olympics for the long haul. My question, would NBC partner with USON or perhaps buy an equity stake in the channel? A lot of question to be answered. This will be an interesting race between the two for Olympic sports programming.