I’m not a fan of Nike for various reasons, but I do like their commercials that have run in the NCAA Tournament. Here is the Nike Sparq ad. It’s very good.
And if you’re wondering what song is used on the commercial, it’s the kickass Saul Williams doing “List of Demands.”
And here’s a really great live version with Saul and Nine Inch Nails at the Voodoo Festival in 2005.