FOX TURNS A “TRIPLE-PLAY” IN DAYTONA
50TH Daytona 500 Notches Audience & Ratings Increases;
First Time Ever, All Three Speedweeks Events on FOX Rise
Ratings for the 50th Daytona 500 continue an impressive winning streak for FOX Sports. Over the last two months, FOX wrapped up its most-watched NFL season in twelve years, aired the most-watched NFC Championship Game in 13 years, broadcast the most-watched Super Bowl of all-time, then notched ratings increases for both the NFL Pro Bowl and – for the first time ever – for all Daytona-related programming.
See below for additional Daytona 500 highlights:
n 33.5 million Americans watched at least part of the Great American Race, a +2% improvement over 2007’s 33.0 million.
n The Daytona 500 affirmed its status as one of the premier annual events in sports. Yesterday’s 10.2/20 is +2% better than the 10.0/16 that NBC averaged for Sunday Night Football this year. This marks the first time that the Daytona 500 has earned a higher rating than the prime-time NFL package.
n Looking at other top Winter/Spring events, the Daytona 500 also posted a higher rating than the most recent NCAA Final Four on CBS (9.9/18), final round of The Masters (9.1/22 on CBS), and Kentucky Derby (8.8/21 on NBC).
n The Daytona 500 remains far and away the top-rated event in American motorsports. Yesterday’s race more than doubled the rating of last year’s
n The race also drew ratings comparable to prime time’s biggest hits. The 10.2/20 for Daytona would rank it #9 among all prime time shows, and the 6.5 rating among Adults 18-49 would rank it #7 among all prime shows in that key demographic.
n FOX’s improved Daytona 500 rating completed a Speedweeks “triple play” as the Daytona 500 (+1%), Daytona Pole Qualifying (+4%), and Budweiser Shootout (+6%) all posted gains over the same events in 2007. This is the first time that all of FOX’s Speedweeks programming has boasted a year-to-year increase.